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Where should you spend your Marketing Budget?

Posted on 18 Aug 2011 in Personalised URLs | 0 comments

Ask a room full of Marketing Heads where they spend their budget and you’ll get varied responses… But when you ask a room full of customers how they find a business or product and how they want to be communicated to, the response is significantly constant!

Determining where to allocate your marketing budget can be messy and the number of choices out there is infinitely getting larger. Radio, TV, Magazine Adverts, Website, SEO, PPC, Banner Ads, Email, SMS, Direct Mail, Social Networking, PR… The list goes on… and on… and on… and… ok you get the point.

But let’s take it back to the basics… keep it SIMPLE! At the end of the day where did your new customers come from?
If you are like the majority of businesses out there today the answer will be the internet.

And here are some hard core facts to read:

Has only a 1.6-3.5% average response rate… which for the cost of printing makes it almost not worth it for many companies!


  • 65% of all B2B buyers use a search engine at the beginning of their purchase cycle.
  • 87-96% of consumers (age dependant) use search engines on a regular basis before making a purchasing decision!
  • 59% of all internet users use search engines on a daily basis!


74% of all adults prefer to receive their communications via email!
And B2B email campaigns have an average open rate of 15-22%! Not bad for the cost of an email!


When sent to a targeted or opted in list, 97% are opened and 70% respond!
So don’t overlook the usefulness of text when it comes to keeping your hot prospects or customers informed!

Combine all of the above into a Cross Media Marketing Champaign with a Personalised URL and you’ll see an average of 30-40% response rate!

So… How does this affect where you will spend your marketing budget this year?

For further information about email marketing, SEO and cross media marketing visit www.primedigital.co.uk

(Source: DMA response rate report & Econsultancy)

About Jason Groom

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