Welcome to

smarter marketing

If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?

Personalised URLs

Create a targeted, relevant and personalised landing page, by using personalised URLs

 
Personalised URLs are mini-websites (sometimes called ‘landing pages’) that we create for each customer/prospect – with the URL (e.g. www.domain.com/firstname.surname) actually including that person’s name. And once we have given them their own uniquely personalised page, we can fill it with content that we know should interest them.

purlsWhen someone visits the page, the effect is similar to walking into a shop and finding the whole place laid out exclusively for them! Everything should be relevant, interesting, fun or useful to that individual.

purlsWe can use pURLs to build close member relationships, and make it incredibly easy for someone to respond to your offers or message. pURLs can also provide us with more data about themselves via forms or questionnaires that we can use to fine tune future communications and make them even more relevant.

purlsWe make pURLs ‘mobile friendly’, so they’re as easy to read, understand and respond to on mobile phones and tablets as they are on PCs or MACs.

 

purlsVia the pURL, we can record a user’s actions and track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on any interest expressed.

Using pURLS dramatically increases response rates to marketing campaigns, frequently quadrupling them for little additional cost. That’s how smart they really are.

What started life as a simple postcard ended up a high quality personalised campaign that really drove the event. We thank Prime Digital for spotting this opportunity and exceeding our expectations. The event created excellent sales downstream, we’ll be running lots more of these Prime Event Programmes, they made all the difference, thank you. – Tammy Butler, JCT 600

 
 

Who? How? When? How much? I’d like to find out more…

We’d love to find out more about you, your customers, your market, and your objectives. And we’ll do our best to answer any questions you have. Just give us a call on 01623 499955, email us, or fill in the form, and we’ll get the ball rolling…

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