personalised URL’s, because everyone is unique
What are Personalised URL’s?
Personalised URLs are direct links (e.g. www.domain.com/firstname.surname) to web pages that are, themselves, designed to be completely personalised to the individuals taste and requirements. By sending someone a pURL, it lets you continue the personal conversation you originally started with either Direct Mail, SMS or Email.
Why does it work?
It’s no secret that Personalised URLs are among the hottest and most talked about tools in today’s world of marketing.
But why do you need to add them to your marketing plan? With personalised URLs;
- You can tailor content, images and message to the individual
- We can include ‘Survey and Update Profile’ landing pages in your campaign
- By using Generic URLs (gURL), the same campaign can be linked into social media and PPC campaign
- Using the captured data from a PURL, the marketer may tailor future communications to target the individual
What are the benefits?
Personalised URLs not only allow you to fine-tune and improve measurability across all media, they also improve response and conversion rates by establishing a direct, personalised contact with customers. We’ll handle your data securely in accordance with data protection requirements.
- Response rates for direct mail which contain a PURL are typically up to 15 percent whereas, the industry average for mass mailing is 2 to 3 percent
- PURLs are easy to measure, so you can determine the return on investment with data accuracy
As soon as my pURL campaign was launched, the immediate responses were fantastic! I sat watching the information flooding in and was more than happy and surprised at the positive reaction. By the end of the campaign I had a final response rate of 23%! The return on investment has more than paid for the total cost of the campaign. I will no doubt be using Prime Digital again, and have no hesitation in recommending this technology to any business.
- Fiona Booth, I Name It.
What are the costs?
A simple one touch campaign consisting of delivering 5000 Emails plus a Personalised URL and a thank you page would cost in the region of 14p* per client!
If you would like to discuss how Personalised URLs can bring you the results you are looking for, we would be more than happy to discuss your requirements and get things moving, get in touch either using our contact form, info@primedigital.co.uk or please call us on 01623 499955.
*Calculation based on clean data, artwork and HTML supplied, four pURL questions.
