over 20% of online searches are for local business
What is Local Search Marketing?
For a local business targeting the local community ranking well in Google Search Results and Google Places has become a critical challenge. Perhaps you own a restaurant, hotel, pub or a florist. If you have something to offer to your local community and you want your neighbours to be your customers, you need Local Search Marketing.
Having a presence on local search marketing sites is one thing. Having an optimised presence is another. Performing Local Search Marketing involves a combination of on-page and off-page efforts, such as;
- Ensuring that each page on your website is making it abundantly clear to both your human visitors and search engines that you offer your goods/services in your local area.
- Creation and Publication of original content including blogs posts, news, videos, photos, etc. Unique and compelling content published on your website gives Creditability to your business, and improves ranking for keywords and phrases in the search engines.
- Creating focused and relevant content on your website to attract the local audience.
- Getting your business registered with the most important local directories / entities such as Google’s Places, Yelp and many others.
- Generating Social Mentions, as search engines incorporate social data on results pages, the comments and social shares your content ignites can be a real benefit to your local search marketing
Why does it work?
People are finding what they’re looking for through Google, and if you aren’t on page one, you don’t really exist. Research shows that 90 percent of people who conduct a search online will not look beyond the first page of results. In fact, 75 percent won’t look past the first five listings.
When implementing your local search marketing strategy, we cover local searches across virtually any media, integrating SEO, Video, Images, PPC and Social basically spreading the word across all search channels and increasing your reach.
What are the benefits?
Beside the usual benefits of search engine marketing like targeted traffic, higher return on investment, increased conversions, brand visibility and measureable results there are also additional benefits to local search marketing;
- Inclusion into Google Places (and Map) which now dominates Google Search Results.
- More local visitors from your targeted locations
- Multi Channel Strategy (if Google changes it algorithms, you won’t disappear overnight.)
- Improved Visitor Experience / Accessibility & Usability of your Website
- The traffic that arrives at your site can be monitored and the strategy can be tweaked accordingly.
We would be more than happy to discuss your requirements and get things moving, get in touch either using our contact form, info@primedigital.co.uk or please call us on 01623 499955.
