marketing to the individual not the masses.
What is Email Marketing Campaign?
Email marketing is a form of direct marketing which uses email as a means of communicating your message to your customers. Our email marketing allows you to put engaging, professional-looking emails in front of your customers at just the right time.
Why does it work?
We value email marketing campaigns as a fast and convenient marketing tool. However, simply delivering relevant and timely content is not always enough to communicate your marketing message. ‘DIY’ campaigns often dilute the message which has a negative effect on the customer.
Our expertise in personalisation and variable content means we can successfully create, manage and deliver your email marketing. Create limitless message variations to target different segments of your customer base. And give real impact by incorporating colour and personalised images within the body of your email.
What are the benefits?
Whether you wish to communicate new products, services or even a monthly e-newsletter there is no better cost effective way to do this than a Email Marketing Campaign.
A well designed Email Marketing Campaign will enable you to:
- Increase your email deliverability rate
- Increase your open and click-through rates
- Boost your online revenue generation
- Maximise your marketing ROI
- Strengthen your brand identity
Email marketing becomes especially powerful when you deliver a Personalised URL alongside a direct mail piece reinforcing your message. This drives customers to your website, and makes for a uniquely personalised web experience.
What are the costs?
A simple one-off campaign consisting of design, HTML coding, spam check, delivering 10,000 personalised Emails and reporting would cost in the region of 4p per client!
To really maximise on your spend include Personalised landing pages, Social Sharing, A/B Split Testing or combine your email marketing into a Cross Media Campaign.
If you would like to discuss how an Email Marketing Campaign can bring you the results you are looking for, we would be more than happy to discuss your requirements and get things moving, get in touch either using our form, info@primedigital.co.uk or please call us on 01623 499955.
