we personalise every piece of communication to the client…
What is Cross Media Marketing?
For businesses and marketers alike, the number one challenge in today’s market is reaching the customer. There is mounting evidence that the more touch points you have; the more likely you will reach and convert your customers.
Customers are clearly in control of media and respond readily to its personalised messages. A huge 74% of consumers are happy to receive direct marketing when the approach is relevant… So… we make it relevant.
Cross media marketing is the term for broadcasting one marketing campaign across multiple channel / touch points (i.e print, e-mail, Web, mobile, and/or social) We personalise every piece of communication – whatever media we use – to a particular individual. Making sure that your campaign message remains consistent across all media.
In summary… we simply help you target customers accurately and individually, with information held in your database that is relevant to your customers (age, gender, career, hobbies, interests, etc). You gather more information and in the end get more sales leads.
Why does it work?
Cross Media Marketing can be used for all types of different marketing campaigns:
- Launch of a Product / Service or Website
- Generate new Sales Leads and Opportunities
- Perform Customer Satisfaction Surveys
- Data Cleansing
- Online Questionnaires / Surveys
- Market Research & Campaign Testing
too mention a few!
It works because we are all different, we all like different foods, colours and holiday destinations… how we like to receive our marketing is no different. Everyone has their preferred method that is more likely to provoke a response.
- DIRECT MAIL – On its own has only a 1.6-3.5% average response rate.
- EMAIL – 74% of all adults prefer to receive their communications via email! And B2B email campaigns have an average open rate of 15-22%
- SMS/TEXT – When sent to a targeted or opted in list, 97% are opened and 70% respond!
- SEO & PPC – 65% of all B2B buyers use a search engine at the beginning of their purchase cycle.
Combine all of the above into a Cross Media and a Personalised URL and you’ll see an average of 20-30% response rate.
What are the benefits?
- Provide your customers with relevant content according to their interests & preferences
- Improve the response rates for direct mail and email
- Qualify the data you hold on your customers
- Notifiy your Sales Team immediately when a qualified lead responds
- Real-time analysis so you can measure your results
- We’ll handle your data securely in accordance with data protection requirements
- Qualify sales leads live
So in a nutshell… we use cross media services to build unique campaigns that reach customers in ways that they want to be reached, with personal, relevant messages that they want to hear.
What are the costs?
As a company that specialises in cross media marketing, we know that it’s the most efficient way to reach individuals; the effective use of cross media marketing will bring better ROI, conversions and basically results!
If you are already sending a DM piece out to your audience, a simple multi touch campaign consisting of delivering 5000 Direct Mail pieces, 5000 Emails plus a Personalised URL and a thank you page would cost in the region of 50p* per client!
If you would like to discuss how Cross Media Marketing can bring you the results you are looking for, we would be more than happy to discuss your requirements and get things moving, get in touch either using our contact form, info@primedigital.co.uk or please call us on 01623 499955.
*Calculation based on clean data, artwork and HTML supplied, four pURL questions, A6 Mailer and 2nd class postage.
