Welcome to

smarter marketing

If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?

What we do

The problem with ‘traditional’ marketing in a digital world is that it misses so many prospects. We fast-forward TV ads. Don’t read newspapers. Listen to Spotify rather than radio. And bin mailers that aren’t relevant. Time to look at cross media marketing, using the power of new media.

Why? Because we love our new media and respond readily to its personalised messages. Social Media, Email, Blogs, Mobile and the like have become a vital part of our lives. And switched-on businesses can use them to feel the subtle pulse of changing demand. Then talk directly to customers. Individually. And send them ‘digitally tailored’ stuff that’s really likely to interest them.

Cross Media ProcessThrough having our finger firmly on this new media pulse – with personalised digital, cross media marketing – we can help you reach all of your prospects. Not just some of them.

It might sound complex, but it’s not. We simply use what you already know about your customers to talk to them individually via our cross media services. Through print, e-mail, mobile and web. With custom-tailored marketing campaigns that will help you sell more.

Think about it. Traditional direct mail campaigns generate only 1–2% response rates. With up to 44% of material reportedly getting filed under ‘B’ for ‘bin’. However – according to the Direct Marketing Association (DMA) – a huge 74% of consumers are happy to receive direct marketing when the approach is relevant.

So… we make it relevant. It’s not rocket science! We personalise every piece of communication – whatever medium we use – to a particular individual. Making sure that your message to them remains consistent across all popular media. And we measure the results individually, too.

Obviously there’s still no substitute for a compelling offer. But as long as you have one, we’ll use our cross media services to create personalised digital marketing campaigns. You would typically expect to achieve a return of between 5 and 35% from these. Which should open a few eyes!

Who? How? When? How much? I’d like to find out more…

We’d love to find out more about you, your customers, your market, and your objectives. And we’ll do our best to answer any questions you have. Just give us a call on 01623 499955, email us, or fill in the form, and we’ll get the ball rolling…