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The State of Inbound Marketing in 2012

Posted on 07 Mar 2012 in Personalised URLs | 0 comments

HubSpot’s 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers’ costs, budgets, lead quality, and priorities.

Cost and Budget Statistics

1) Inbound leads cost per lead 61% less than outbound leads.

2) The average cost-per-lead for outbound-dominated businesses is $346.

3) The average cost-per-lead for inbound-dominated businesses is $135.

4) 89% of businesses are either maintaining or increasing their inbound marketing budgets.

5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012.

6) The average budget spent on telemarketing decreased from 10% to 5% in 2012.

7) In 2012, small businesses plan to spend 43% of their budgets on inbound marketing, while large businesses plan to spend 21%.

(8) In 2012, small businesses are only giving 14% of their budget to outbound, while large businesses are allocating 33%.

9) In 2012, small businesses plan to spend dramatically more of their budgets on social media and blogs than large businesses.

 

Lead Quality and Sales Statistics

10) 57% of companies with a blog have acquired a customer from their blog.

11) 92% of companies who blog multiple times per day have acquired a customer from their blog. 

12) 62% of companies using LinkedIn have acquired a customer from the network.

13) 70% of marketers indicate that they blog at least weekly.

14) 77% of B2C companies report that they have acquired a customer through Facebook.

15) 65% of B2B companies report that they have acquired a customer through LinkedIn.

 

What’s Important to Marketers

16) 62% of companies report that social media has become MORE important as a source of leads.

17) 51% of companies reported that direct mail has become LESS important as a source of leads.

18) 25% of marketers report that their company blog is “critical” to their business.

19) Over 40% of marketers report that Google+ is useful to critical for their business.

20) 81% of businesses reported that their company blog is useful to critical for their business.

Posted by Melissa Miller - Hubspot

 

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