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The Future of Paid Search – Google, Bing & Beyond

Posted on 07 Mar 2012 in Personalised URLs | 0 comments

Paid search has cemented itself as a highly viable, cost effective marketing channel.

  • Worldwide, paid search is a $34 billion industry.
  • By 2016, paid search is expected to grow by 75% to become a $61.1 billion industry.
  • Since 2006, the amount spent on paid search has increased by 250%.
  • Google Adwords has a declining return on investment (ROI), down 12% as of 1/2011.
  • Bing & Yahoo Advertising has an increasing return on investment (ROI), up 10% as of 1/2011.
  • Paid search is currently bigger than radio, outdoor and cinema advertising.
  • The average cost per click is up 11% (year over year) for Google, and 4% for Bing.

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The Future of Paid Search
Source: The Future of Paid Search Infographic

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