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Social Media Marketing: Register your own brand on the most important networks, like Twitter, Facebook, Youtube and Linkedin. Work on your Social Media Strategy to grow your business, work on it every day, become a part of the community, the bottom line is, you must engage with your audience.
Start a Facebook Page: Setup and maintain a lively informative presence. You need to be as human as possible and stop thinking corporate!
Twitter: Interact with your customers; engage with then on relevant topics. Talk, respond, share intriguing content, but don’t over promote yourself.
Linkedin: LinkedIn is the place to network with business professionals, establish credibility and attract links and sales leads. Focus your attentions on LinkedIn Answers and participate in Q&A. In time, your credibility will be established and people come directly to you as well as refer you to others.
Social Bookmarking: Social bookmarking sites are a great way to promote your company website, blogs, articles, videos and other types of website content. Set up an account with Digg, Redd-It, and Stumpleupon and promote your own website and content.
Location Based Marketing: Acquaint yourself with sites and apps like Facebook Places and Foursquare. Get your business listed and offer discounts and promotions.
Video Platforms: If you’ve got a video of your services, products or anything related to your business get it on Youtube and Vimeo. Invite customers to participate in a YouTube viral marketing video contest that show real consumers using and enjoying your products or services.
Use Landing Pages: The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customised sales pitch for the visitor. The best way to do this is to consider where the person has come from and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.
Monitoring Conversations About Your Business or Industry: You can choose socialmedia dashboards or keyword-alert services. There are free service sites Hootsuite and Tweetdeck. These dashboards not only allow you to monitor but participate in live conversations. If you haven’t set up Google monitors yet, they’re free. Go to www.google.com/alerts.
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