If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?
Define your marketing objectives and strategy.
Gather data on your target audience. The opt-in rule applies; communicate with the prospects interests at heart.
Communicate your message using multiple channels, like Direct Mail, Email, Social Media Networks and SMS.
Personalise your message with the prospects name, business, benefits of membership and a link to a personalised landing page (pURL).
Build a personalised landing page for the prospect.
- Include their name in the URL www.yourdomain/john.smith.
- Engage the prospect with a personalised, relevant message.
- Entice the prospect to make an action with a relevant incentive.
- Focus on value of your offer and incentive.
- Keep the message, design and objective simple and clear.
Offer multi options to funnel the prospect into a lead. Contact ‘hot’ prospects right away. Communicate more with ‘warm’ prospects and guide ‘cold’ prospects to your ‘sales funnel’.
Re target the non respondents in a different channel, with a different message at a different time.
Analyse your responses, conversions and leads to gain a better insight into your prospects.
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