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How to get into Google?

Posted on 10 Feb 2012 in Personalised URLs | 0 comments

Marketing Trends for 2012 vs 2011

It’s what everybody wants to achieve… but how? The quick, practical answers I’ll suggest here include:

  • Get yourself a free Google Places page
  • Consider investing in Google AdWords for instant results
  • Optimise your website so it’s truly ‘local’
  • Get your business listed (for free) in local directories
  • Make your website ‘mobile friendly’
  • Upload useful content to YouTube
  • Use social media pages (e.g. Facebook, Twitter) to become more visible to Google
  • Write a regular blog, and create locally-relevant, interesting content to fill it

Google searches take all of the above into account when delivering results. The more of them you do, the higher your visibility… and the better your business. Let me explain…

Google Places – bet you never realised!

Google Places is really a directory for local businesses… and it’s absolutely free. Just fill in a form and you get yourself a listing (a page). Because when people run a search, Google delivers these pages right after AdWords listings and, crucially, before organic (i.e. ‘normal’) search results.

Your Google Places page is like a mini-website. And, to make it interesting and effective, you can add photos, videos, maps … even coupons. Getting your business a free page is honestly a ‘no-brainer’.

Google Adwords deliver customers instantly

If you’re willing to pay, you can capture additional leads from searches done in Google, and appear higher up in search results.

Using Google Adwords will deliver results equivalent to months of traditional search engine optimisation (SEO) work… instantly! You can receive highly targeted traffic (i.e. potential customers) within ten minutes of publishing your advertising campaign.

Make your SEO truly local

To make your website work for you locally, add location information to the ‘title tag’ and ‘meta-tag’ descriptions of your website. And your name, full address, and phone number with local area code.

Also, using local keywords helps deliver your business to local business search queries. Like ‘wedding flowers Nottingham’, ‘flower delivery Nottingham’, or ‘Nottingham florist’ (not the football team)…

Get listed in local directories

Send company profile data to local directories (e.g. yell.com, yelp.co.uk). Click on Get Listed (UK version) to quickly see which sites you already appear on. Then just follow the links to add information about your business to optimise your local search position.

Mobile-friendly sites

Create a mobile-friendly site by eliminating ‘flash’ and pop-ups, and simplifying navigation structures. This optimises your website for quick loading on mobile phones. Well designed, mobile-ready sites focus on providing the mobile user what they need ‘on the go’ – like phone number and address.

YouTube is BIG – get seen by being useful

YouTube is the #2 search engine on the web. To reach your local market you must create content (tagged with local information, naturally) that satisfies its need. For example a plumber might upload a ‘how-to’ video on fixing a leaky toilet. You’ll create interest in your service by solving a problem. And you could also offer additional tips the viewer might not have considered.

Use ‘social media’ like Facebook and Twitter

Through your social media pages you can motivate customers to rate and review your business, and offer buying incentives for discounts on products or services.

Blog

Use your business blog to write about people and events in your local community, making sure to use local keywords in the necessary places (headings, title, tags, keywords, body of the text, etc).

Write about complementary local services, too. If you sell screwdrivers, talk about someone in your area who sells screws! This lets you write helpful content about your local area in a relevant, useful and interesting way for viewers.

Ideally you’ll be doing all of these… in time. But that will probably take a bit of ‘getting your head around’!  So tell us what you’re doing right now to get your business found on local searches. And what works best for you.

Any questions? Just ask away

About Jason Groom

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