If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?
Recent research by Caslon – leading digital print and marketing analysts – has found that response rates to relevant marketing campaigns are, on average, over 4 times that of responses to static, ‘same-to-all’ messages.
In plain English, powerful evidence that cross media marketing campaigns which are carefully targeted and personalised for individuals to receive – and delivered via the media they prefer – give us vastly better response rates than traditional mass-advertising methods. And proof of the golden business adage that when you make a friend, you’re halfway to making a sale.
The ability to ‘get personal’ with your prospects is why cross media marketing scores so highly.
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