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If there’s one certainty about 2014, it’s that marketing will get smarter and more personal. You’ll find hundreds of supposedly informed commentators on the internet telling you this, but you don’t need to be a guru to work it out for yourself. It’s a no-brainer. Collecting and using customer data more cleverly and ‘personally’ is [...]
Although WordPress originally made the headlines as a tool for blogging, times have changed. Because today, say WordPress, only 16% of all sites supported by their software are properly described as ‘blogs’. The vast majority are now websites. How and why? Because people began to think out of their blogging boxes. They saw that WordPress [...]
It might sound blindingly obvious to say so, but you don’t usually run an email marketing campaign without wanting a response. And the best way of encouraging people to respond is by giving them a button to press for their ‘reward’ (think lab monkeys and bits of fruit) which you highlight with your ‘call to [...]
…create a landing page that really works In most cases, the entire purpose of harnessing the full power of digital marketing is to quickly and simply send your target to a place where they can be persuaded to take the next – or maybe even the final – step towards buying what you’re offering them. [...]
why print will never go away Direct mail (DM) – far from being swept away into the rubbish bin of history by the electronic marketing revolution (I won’t say ‘digital’ marketing revolution because a lot of DM is now prepared, if not sent, digitally) – still has a significant role to play in the marketing [...]
In a recent article, we talked about ‘big data’ – what it is and why harnessing its power is the way forward for virtually all types of business. We’re not crystal ball-gazing here, either – NOW is the time to get into it! Everything is readily available – all the tools, techniques and help you [...]