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smarter marketing

If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?

The Blog

Make 2014 your deadline for understanding personalisation

Posted on 12 Dec 2013 in Data Marketing, Personalised URLs | 0 comments

If there’s one certainty about 2014, it’s that marketing will get smarter and more personal. You’ll find hundreds of supposedly informed commentators on the internet telling you this, but you don’t need to be a guru to work it out for yourself. It’s a no-brainer. Collecting and using customer data more cleverly and ‘personally’ is [...]

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5 reasons to create your business website with WordPress

Posted on 04 Dec 2013 in Web Design | 0 comments

Although WordPress originally made the headlines as a tool for blogging, times have changed. Because today, say WordPress, only 16% of all sites supported by their software are properly described as ‘blogs’. The vast majority are now websites. How and why? Because people began to think out of their blogging boxes. They saw that WordPress [...]

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Calls to action: read this now!

Posted on 20 Nov 2013 in Creative Campaign Ideas, Email Marketing | 0 comments

It might sound blindingly obvious to say so, but you don’t usually run an email marketing campaign without wanting a response. And the best way of encouraging people to respond is by giving them a button to press for their ‘reward’ (think lab monkeys and bits of fruit) which you highlight with your ‘call to [...]

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Perfect touchdown

Posted on 12 Nov 2013 in Personalised URLs, Web Design | 0 comments

…create a landing page that really works In most cases, the entire purpose of harnessing the full power of digital marketing is to quickly and simply send your target to a place where they can be persuaded to take the next – or maybe even the final – step towards buying what you’re offering them. [...]

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Direct mail today…

Posted on 01 Nov 2013 in Cross Media Marketing, Data Marketing | 0 comments

why print will never go away Direct mail (DM) – far from being swept away into the rubbish bin of history by the electronic marketing revolution (I won’t say ‘digital’ marketing revolution because a lot of DM is now prepared, if not sent, digitally) – still has a significant role to play in the marketing [...]

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What could big data could do for your membership?

Posted on 22 Oct 2013 in Cross Media Marketing, Personalised URLs | 0 comments

In a recent article, we talked about ‘big data’ – what it is and why harnessing its power is the way forward for virtually all types of business. We’re not crystal ball-gazing here, either – NOW is the time to get into it! Everything is readily available – all the tools, techniques and help you [...]

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