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Better Communication with Customers and Prospects

Posted on 18 Apr 2011 in Inbound Marketing | 0 comments

The Pew Internet & American Life Project has updated its data on how different generations are using the Internet for 2010, and the results clearly show that the older generations are catching up with younger Internet users, even surpassing them in some online activities. This is a great insight into your prospects behaviour and what channel to communicate

To get the results, Pew Internet surveyed a sample of 2,252 U.S. adults, ages 18 and older between April 29 and May 30, 2010, while the data for teens between 12 and 17 (not included in the graphic) dates back to a survey of 800 teens, conducted June through September 2009. Check out the graphic from the report above, and read the full report here.

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